Art Silverman had a blood feud against popcorn.
While USDA only recommends consuming fat, not more than 20 grams a day, a typical popcorn bag in a movie theater contains 37 grams of fat.
Silverman just wanted to educate the public on this matter. But instead of using facts which mean nothing to a common man, he presented the message in the following manner.
“A butter popcorn consists of more artery-clogging fat than a Big Mac, bacon & eggs, and a steak at dinner – combined!”
Yes, whatever you say is important, but how you say it makes all the difference.
Search Engine Optimization is something which you either totally love or totally hate. It is no way in between.
The notion of search is changing.
YouTube has been labeled as the second-best popular search engine.
If you make videos, you need to use relevant keywords with the videos to get traffic on those videos.
The same theory applies to Apple podcasts. And what about Facebook searches? Even Twitter. Around 80% of the consumers have found or bought products on Facebook.
The critical part of ranking better in Google is about how the content on your website is structured on the website. If the content is relevant to the user, search engines will be able to locate it, understand it, and present it in the first few pages of Google with the relevant keywords.
Your goal as a content creator is to optimize your content in such a manner which can help the relevant search engine find and index the content for the potential users.
You can use the three-step process to get your website ranked faster in Google search:
Step 1: Pay Attention to Your Audience
You are given two ears and one tongue for a reason. To listen more than you speak.
The first and foremost step is to actively listen to the language of your audience. How your potential customer is searching items on the search engine?
Is it a text-based or voice search or the user is giving more attention to the images?
Certainty, using tools like ahref tool can help you reach more customers in less time.
But a word of caution here. This is just one aspect of the context.
Is your product solving a specific problem for people?
To figure this out you need to give a listening ear to Quora.
Go out there and figure out the problems of your potential customers in your niche and create content which solves their problems.
Those who are ruling the search engine ranking are the ones who are listening to their customers with empathy.
When you figure out how your potential audience is searching for the topic, or what kind of questions they are asking, it will be easier for you to add those questions in your content.
Starting today, listen more carefully to your audience and help them with their problems.
Step 2: One Search Engine is Not Enough
My friend who owns a web design Toronto agency is more popular on Bing than he is on Google. So, he is leveraging the power of alternate search engine to get close to his customers.
Who made the rule of focusing on just one search engine?
Brainstorm your content for all type of search engines. For example, you can make DIY videos and upload them to YouTube. You can share your company culture on Instagram. Or you can use Facetime to connect with your potential customers and help them to figure out things.
Sure, you can start with one search engine and experiment with more.
You can turn your blogs into videos and attract customers who prefer visuals than reading a blog. Try out Lumen5 and easily make videos for your social media.
Make a video, select a catchy title, an SEO driven description and upload your video on YouTube to let the people come to you.
Just try this out and see how things turn out.
Step 3: Develop a Search-Friendly Website
The third step is to optimize your website with a solid foundation of speed.
If your content is solving the problem of people but people are not able to load your website/blog/app in a timely manner what is the point of creating the content in the first place?
As mentioned earlier you need to list the search queries in various formats. From videos to search queries to voice search.
You need to ensure that your website is following these factors:
- Check the speed of your website with Pingdom and follow the suggestions to speed-up the website.
- Is your website mobile-friendly? Go check it with Google mobile-friendly test tool.
- Ensure that your website is safe and secured.
- Keep your code clean.
I can go on and on, but I think you get the point, right?
It is not about putting words on the page. It is about what message every element of the page is conveying to the end-user. How is the overall experience?
In every website which I’ve built, I take these 3-step process to analyze my website and do what is necessary to create a lasting impression on the user.
Take the opportunity to review your website and act on these elements.